By Renee Morad
If you find yourself reaching for a $39.99 sweater or loading up on $0.99 iTunes songs, you’re not alone. The strategy of ending prices with 99 cents has been around for decades and has worked its magic on almost all of us. But it’s certainly not the only trick retailers use when pricing products.
Merchants use a variety of strategies to get us to spend more – from labeling prices without dollar signs to setting a per-customer limit. And this takes place at all ends of the spectrum – from buying food and toys to cars and houses.
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