: Food and Drink Year launched
F. & M. Schaefer Brewing Company, which makes Schaefer Beer, was founded by brothers Frederick and Maximilian Schaefer. Frederick had immigrated to the U.S. from Germany in 1838, and Maximilian followed him in 1839, bringing along a formula for lager. By 1842, the two brothers purchased a small brewery in New York City. Over the 19th and 20th century, the company, and its beers, developed a wider following. An advertising campaign created the famous jingle, Schaefer — “the one beer to have when you are having more than one.” By 1971, more than 5 million barrels of beer had been brewed. In 1981, the F. & M. Schaefer Brewing Company was purchased by the Stroh Brewing Company, which was purchased by the Pabst Brewing Company in 1999. Despite these changes in ownership, Schaefer Beer is still sold today.
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