Consumers, it seems, are always after the shiny new product. For some industries, the latest version is always the most popular — the newest smartphone, tablet and sneaker are always the products in highest demand. Not surprisingly, some of the most valuable brands are relatively young. Apple, Google and Nike are each worth tens of billions of dollars and has tens of millions of customers.
Nevertheless, many of the most well-known brands with the most valuable brand equity include some of the country’s oldest companies. American Express, founded in 1850, is one of the hundred most valuable brands in the world, according to a list published by Interbrand, a branding consultancy. Coca Cola, Heinz and Jack Daniels are also on the Interbrand list and are all over a hundred years old.
24/7 Wall St. went in search of America’s oldest brands. To be considered, the brand had to have remained the same — the same name and consistently associated with the same consumer product. While almost all of the brands were not nationally available in the 19th century, the products had to be nationally available today.
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