: Chocolate Year launched
Baker’s Chocolate has, as a brand, been produced consistently since 1780, when Dr. John Baker purchased the outstanding shares in his own company from his partner’s widow. One representative of Kraft Foods, present owners of the brand, told 24/7 Wall St. that “not much has changed, except the packaging.” Yet even the packaging has remained remarkably consistent over time. La Belle Chocolaterie, the female figure seen on packages of Baker’s, has been featured on Baker’s Chocolate packages for over 100 years.
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