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DailyFinance: Hidden Meanings in 12 Popular Logos

Northwest Airlines

Back in 2003, lamenting the loss of the old Northwest Airlines logo, pilot Patrick Smith published his critique of the new logo in his "Ask the Pilot" column at, saying the airline's previous circular corporate logo was, "quite simply, a work of genius. It was an N; it was a W; it was a compass pointing toward the northwest."

(Photo: Northwest Airlines)

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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