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DailyFinance: Hidden Meanings in 12 Popular Logos

FedEx

Can you spot something in this logo? The FedEx logo, designed in 1994 by Linden Leader & Landor Associates, at first appears simple and straightforward. However, if you look at the white space between the "E" and "x" you can see a right-facing arrow. This "hidden" arrow was intended to be a subliminal symbol for speed and precision.

(AP Photo/Elise Amendola)



The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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