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DailyFinance: Hidden Meanings in 12 Popular Logos

Big Ten Conference

Founded in 1896, the Big Ten Conference is a union of world-class academic institutions who share a common mission of research, graduate, professional and undergraduate teaching and public service. From approximately 1949 until 1990, the Big Ten consisted of 10 member schools. Then, on June 4, 1990, it added Pennsylvania State University into the Conference. The "Big Ten" name stayed the same, but a logo was crafted to reference this addition by planting a number "11" in the negative space. (Look closely at the blue space surrounding the letters "G" and "T" in the logo.) However, the conference revealed an even newer logo that began being used in the 2011-12 academic year. The lettering includes an embedded numeral "10" in the word "BIG" and is built on the conference's iconic name, but this time without any reference to the number of member institutions.

(Photo: Big Ten/AOL)



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