In 2005, as part of its 60th anniversary celebration, Baskin-Robbins launched a new brand identity. The new logo was intended to "capture the fun and energy of Baskin-Robbins." In the old logo, the number "31" appeared within a simple arc, suggestive of a scoop of ice cream, and next to the name. In the new logo, you can see that the "31" still exists. It is now formed by the pink portion of the ice cream store's two initials: "B" and "R."
(Photo: Baskin Robbins)
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