By Caroline Mayer, Forbes.com Contributor.
You’ve probably had it with all the promotions for Black Friday and Cyber Monday; I know I have. But as I help you avoid making big mistakes with your charitable giving for 2012, bear with me as I urge you to take advantage of Giving Tuesday
. Or more precisely: #GivingTuesday. It’s happening on Tuesday, Nov. 27.
If you haven’t heard of #GivingTuesday, don’t feel embarrassed. I hadn’t until a week ago, when I began my annual review of charities to see which ones I’d target for my year-end contributions.
The purpose of #GivingTuesday, a new semi-holiday, is to get Americans to celebrate and support charities in a season that often seems exclusively about spending money. #GivingTuesday is the brainchild of New York’s 92nd Street Y, a nonprofit that has enlisted the support of more than 800 nonprofit, corporate and social-media partners, from the United Way to Microsoft to Mashable. #GivingTuesday says on its website: “We have a day for giving thanks. We have two for getting deals. Wouldn’t it be great to have a day for giving back?”
We’re not really supposed to limit our charitable giving and volunteering to #GivingTuesday, of course. But, ideally, the day will serve as a jumpstart for Americans to give more and give smarter.
In that spirit, I’d like to offer tips on how to make the most of your donation dollars by avoiding these six common donor mistakes:
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: 101 Novel Ways To Give To Charity This Holiday Season The 25 Largest U.S. Charities American Companies That Give Away The Most Cash The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.