By Renee Morad
If you’re a merchant seeking profits, there’s only one way to find them: sell stuff for more than you pay for it.
But what’s a fair markup? Fifty percent? One Hundred? Two? It depends on both product and business, but one thing’s for sure – some consumer goods are being sold for a whole lot more than they cost.
Whether you’re sipping a martini in a swanky bar or bottled water from the grocery store, odds are you’re swallowing an astronomical markup.
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