McDonald's: Dollar Menu, McCafe Coffees
McDonald's is making a huge marketing push this summer into premium coffee, hoping to commoditize the beverage and capitalize on consumers' waning appetite for pricey Starbucks offerings. But the real key to its success is its well-known Dollar Menu, which still allows hungry Americans to get "a lot for a little," as one of its current TV ads reminds us. (AP Photo/Amy Sancetta)
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