Americans Tighten Their Belts

Where to Find an Almost-Free Lunch

A variety of $5 - $10 deals are cropping up at restaurant chains from coast to coast -- and most are accompanied by a corresponding ad blitz. Here's a look at 10 value-priced restaurant promotions currently in effect, along with some other interesting offers dotting the map.

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Americans Tighte... A variety of $5 - $10 deals are cropping up at restaurant chains from coast to coast -- and most are accompanied by a corresponding ad blitz. Here's a look at 10 value-priced restaurant promotions currently in effect, along with some other interesting offers dotting the map.
Quiznos: $4 Torp... Quiznos CEO Rich Schaden told AP's Shepherd that the company's sales are up double-digits and store traffic has increased by 30 percent, thanks largely to its new line of $4 sandwiches. But although you can leave most of your money at home to snag one of these toasted subs, you may also need to leave most of your appetite at the door as well; Quiznos' Torpedo sandwiches are prepared on super-skinny baguette bread and offer a much smaller portion than its standard fare. (AP Photo/David Zalubowski)
T.G.I. Friday's:... Though the company's limited-time $5 promotion ended on May 31, Friday's, a unit of Carlson Restaurants Worldwide Inc., continues to offer nine new salads and sandwiches priced between $6 and $11. If you can get past the fact that the same meal would have cost you half the price a few weeks ago, the price point still seems like a decent deal for a meal-sized salad or a sandwich/side combo.
Chili's: 10 Unde... Aptly termed by Nation's Restaurant News as a "two-pronged marketing attack," Brinker International's Chili's Bar & Grill restaurants are offering 10 deals for under $7, plus a not-so-subtle message that its flavors are bigger and bolder than the competition's. Among the items on Chili's "10 Under $7" menu: fire-grilled quesadillas, chicken tacos and the now-ubiquitous chain-restaurant offering of dual bite-sized sandwiches (chicken or beef).
Subway: $5 Footl... Sandwich-chain Subway rose to prominence over the past decade as a healthier alternative to fast-food burger chains. But health-consciousness often comes at an up-front price. In an effort to satisfy both health- and value-conscious consumers, the restaurant has added the once "limited-time" $5 footlong sandwiches offer to its Every Day Value Menu as it continues its assault on Americans' eardrums with the accompanying TV commercials.
McDonald's: Doll... McDonald's is making a huge marketing push this summer into premium coffee, hoping to commoditize the beverage and capitalize on consumers' waning appetite for pricey Starbucks offerings. But the real key to its success is its well-known Dollar Menu, which still allows hungry Americans to get "a lot for a little," as one of its current TV ads reminds us. (AP Photo/Amy Sancetta)
Starbucks: $3.95... Well-known for its premium (read: expensive) coffee drinks and the "atmosphere" that it bakes into all of its prices, Starbucks Corp. is trying a different tack these days. Though some would say the strategy plays right into the hands of its now-stronger competition from McDonald's (and others might wonder why any company would tie its future to scones), Starbucks recently rolled out "breakfast pairings" of coffee plus sandwich/oatmeal/pastry for $3.95. (AP Photo/Amy Sancetta, file)
Taco Bell: .79/.... Taco Bell, a unit of successful fast-food conglomerate Yum Brands Inc., breaks through the $1 barrier with its Value Menu of items priced anywhere from 79 cents to 99 cents; new value-priced items include the chicken burrito and chicken soft taco, each at 89 cents. The taco chain also recently launched its Volcano menu's spicy taco and burrito through a series of un-funny TV ads. (AP Photo/Monica Rueda)
Wendy's: 99-cent... Fresh on the heels of its 3conomics campaign that directly targeted the recession-conscious crowd with its focus on value-priced 99-cent sandwiches, Wendy's International Inc. has put a new twist on the coffee wars with its Coffee Toffee Twisted Frosty (try saying that three times, fast) and Frosty-cino frozen beverages. The fast-food chain also continues to offer its popular everyday Super Value Menu.
Domino's: Toaste... Rather than double-down and increase its huge, decades-long bet on pizza, Domino's Pizza Inc. has responded to the recession with several new product lines, including toasted sandwiches and pasta-filled bread bowls. The subs can be yours for $5 apiece when packaged with other sandwiches or medium pizzas; bread bowl prices start at $5.99. According to a Dow Jones Newswires report, sales of the pasta bowls have thus far "exceeded the company's initial projections."
Golden Corral: $... Golden Corral has been ramping up its TV advertising amid the struggling economy, touting its 7-Day Dinner Cruise priced at "around $10" in mildly amusing commercials. The company's restaurants offer a different dinner centerpiece each day of the week, such as "seafood extravaganza" on Mondays to "beef lover's" on Saturdays. The best thing about a buffet in a tight economy: You're free to control just how much "value" the meal delivers.
Share Your Stori... What do you think of this latest batch of restaurant "value" deals? Do these establishments earn your business on those rare occasions when you eat out? Sound off here. (AP Photo/Gerald Herbert)