It may be about time Budweiser relinquished its title as “King of Beers.” According to the recently released 2012 Harris Poll EquiTrend Rankings, there is a new batch of brews with stronger brand equity, customer connections and buzz. 24/7 Wall St. has examined the report, identifying the 10 beers with the strongest brands.
24/7 Wall St. reviewed the rankings to identify the most popular beers, which quantifies brand strength among consumers. It includes dollar sales, change in dollar sales from one year ago and case sales. It also includes the average price per case over the latest 52-week period in the United States provided by SymphonyIRI Group, a Chicago-based market research firm. The group looked at sales at supermarkets, drugstores, gas/convenience stores and mass market retailers, but excluded Walmart (NYSE: WMT) club stores, and liquor stores. (iStock Photo) More From 24/7 Wall Street
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