: $355,914,800 Change in dollar sales from a year ago
: +22.63 percent Case sales
: 13,948,820 Avg. price per case
Modelo Especial was not available in the U.S. until 1990, more than 20 years after the introduction of fellow Mexican beer Corona. No doubt, Corona Extra’s sales of $1 billion in the 52 weeks ending April 15th are much higher than Modelo Especial’s $356 million, but Modelo is quickly growing in popularity. Already it has a stronger brand, and compared to one year ago, sales have increased more than 22 percent — among the largest increases for any brand.
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