: $73,672,420 Change in dollar sales from a year ago
: +2.67 percent Case sales
: 2,656,154 Avg. price per case
Beck’s sales are significantly lower than fellow European brew Heineken’s. Beck’s dollar sales were about one-eighth that of Heineken in the 52 weeks ending April 15, 2012. Its case sales were slightly more than one-eighth the number of cases Heineken sold over that same period. Despite these relatively low sales, the Beck’s brand is stronger than Heineken’s in the eyes of Americans.
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: Cars Americans Won’t Buy The Eight Beers Americans No Longer Drink America’s Happiest States The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.