Change in sales (2001-2010):
-69.1 percent Sales 2001:
$135 million Sales 2010:
$41.75 million Change in units (2001-2010):
Gloria Jean’s Coffees was founded in Chicago, IL, in 1979. By 1995, the brand spread to Australia, where it is a huge success today. In the U.S., the brand, which was owned by Diedrich Coffee, expanded rapidly, reaching 330 locations by 2001. This expansion proved too much for the company, which began to have financial troubles. Diedrich sold off the international segment of Gloria Jean in 2005. In 2006, it sold a large number of cafes to Starbucks. In 2009, Diedrich sold the remaining Gloria Jean’s Coffees to Praise International North America. As of 2010, only 87 cafes remain.
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