Forbes: Most-Desired Brands in America
Which Brands Do Men and Women Prefer?
Buyology, a neuromarketing firm, and uSamp, a provider of technology and survey respondents used to obtain consumer and business insights, did a study of men and women's relationships with many of the nation's biggest brands. By examining the strength and types of those relationships on both a conscious and 'non-conscious' level, Buyology and uSamp found that men and women are generally drawn to different kinds of brands, and for different reasons. Read on for a look at the top 10 preferred brands among men and women.
