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Forbes: Most-Desired Brands in America

Which Brands Do Men and Women Prefer?

Buyology, a neuromarketing firm, and uSamp, a provider of technology and survey respondents used to obtain consumer and business insights, did a study of men and women's relationships with many of the nation's biggest brands. By examining the strength and types of those relationships on both a conscious and 'non-conscious' level, Buyology and uSamp found that men and women are generally drawn to different kinds of brands, and for different reasons. Read on for a look at the top 10 preferred brands among men and women.

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