The soda machines near the check-out counter are no coincidence. And that little black dress modeled with a little black jacket and a lot of little accessories isn't exactly an accident either. So what does it mean? WalletPop.com
shopped around with Paco Underhill, author of the book Why We Buy
, to reveal the most common tricks stores will not only use to lure buyers, but to guarantee consumers won't walk away empty-handed.
Are you falling for these ordinary tricks? Read on to find out. -- Aaron Crowe
(AP Photo/Matt Houston)