Music can lure shoppers to stay, or send them away. But it needs to make sense for the store's core demographic. Abercrombie & Fitch, for example, blares music a 40-year-old doesn't want to hear, so that he or she won't stick around, but younger shoppers will.
Some stores change their music depending on the time of day, such as Frank Sinatra on Monday mornings when older shoppers and mothers with young children are more likely to be around, and then switch to modern, hip music on Friday nights to attract the younger shoppers, says Underhill.
(AP Photo/David Zalubowski)