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10 Sneaky Department Store Tricks

1. Smell

There's a reason why perfume counters are located at the front of a department store: Not only is perfume a moneymaker, but it also smells good.

"That, in part, gets our saliva glands developing, and when we are salivating we are much less disciplined shoppers," says Underhill.

(AP Photo/Martin Meissner)

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