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10 Sneaky Department Store Tricks

7. Lighting

Just as stores play on the senses of smell and sound, lighting can also be used to increase sales. Putting a product near eye level in a dark basket, and highlighted with warm lighting, can make it look much better than it ever will at home, says Underhill. Williams-Sonoma does an excellent job of lighting it appliances, table tops and other selling areas in this way, he says.

(AP Photo/Charles Krupa)

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