9. Impulse buys and displays include multiple products.
In clothing sections, for example, focal points such as displays will be created showing an ensemble, so that a shopper looking solely for a blouse will also see a bag and pair of shoes that go with it. "If we were only in the business of selling this blouse, we would be out of business," Underhill says. "We very much want to link items."
Impulse buys, as every shopper probably knows, are near the checkouts. You're probably thirsty after shopping and standing in line, and an overpriced drink near the checkout stand looks enticing. Other impulse buys include candy and accessories, such as bracelets and sunglasses.
(AP Photo/Charles Rex Arbogast)