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24/7 Wall St.: Seven Companies Forced to Change Their Names

Seven Companies Forced to Change Their Names

By Mike Sauter

When Research In Motion unveiled its long-delayed BlackBerry 10, it also announced it was changing its name to BlackBerry (NASDAQ: BBRY). CEO Thorsten Heins argued that the new name reflects how the company had “transformed [itself] inside and out.”

By choosing a different name, companies hope to convey their transformation and focus. But often that desire for a renewed image is a last ditch effort to breathe life in an irreversibly damaged brand. 24/7 Wall St. has reviewed major corporate name and brand changes over the past few years. These are seven companies that were forced to change their names.


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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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