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24/7 Wall St.: Seven Companies Forced to Change Their Names


Former name: Andersen Consulting
Year changed: 2001

In 2000, Accenture PLC (NYSE: ACC) was formed when Andersen Consulting disassociated itself from accounting firm Arthur Andersen after a high-profile three-year battle. The two firms were under the umbrella of Andersen Worldwide for many years, but Andersen Consulting moved to split off entirely from Andersen Worldwide when Arthur Andersen moved into the consulting business as well. Accenture noted that its name “connotes putting an accent or emphasis on the future, just as the firm focuses on helping its clients create their future.” The name change turned out to be a smart move. Arthur Andersen was embroiled in the Enron scandal in late 2001 and early 2002, tarnishing the Andersen name. Arthur Andersen was found guilty in 2002 of improper auditing of Enron and had to surrender its license to audit companies, putting the company out of business.

(AP Photo/Gautam Singh)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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