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Forbes: The Comeback Brands of 2013

Ford Motor Company's Lincoln

While the Lincoln Town Car was once a staple of luxury and comfort, it's now more often associated with stodginess, says Charles R. Taylor, a marketing professor at the Villanova School of Business. But Ford Motor Company hopes to revitalize the brand with its new, younger MKZ model and an edgy Super Bowl commercial.


More from Forbes:
The Retailers That Have the Most to Gain — or Lose — This Holiday Season
Holiday Gift Hits and Misses
Nine New Products That Triumphed — and Flopped — in 2012

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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