Tiger Woods

Forbes: The Comeback Brands of 2013

The star's infidelities may have knocked him down, but next year we're likely to see Woods win a major and get back his No. 1 ranking, says Larry DeGaris, as associate professor of marketing at the University of Indianapolis. Achieving redemption would make him more popular than ever.

(Warren Little/Getty Image)

More from Forbes:
The Retailers That Have the Most to Gain — or Lose — This Holiday Season
Holiday Gift Hits and Misses
Nine New Products That Triumphed — and Flopped — in 2012

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

More from this Slideshow

0 of 0

Iconic Brands Po... Marketing and branding experts predict these beloved-but-faded brands will return to prominence in the upcoming year.

(Hasbro Inc. via Bloomberg/Getty Images)

More from Forbes:
The Retailers That Have the Most to Gain — or Lose — This Holiday Season
Holiday Gift Hits and Misses
Nine New Products That Triumphed — and Flopped — in 2012

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
Myspace With Google+'s struggle to get off the ground and Facebook's flubbed IPO in 2012, TalkPoint Marketing VP Dan Roche says forgotten social networking site Myspace has an opportunity to get back in the game in 2013. With the advantage of an established name brand and Justin Timberlake's recent investment and brand association, it may be reborn as a music-centered social site.

(Ethan Miller/Getty Images)

More from Forbes:
The Retailers That Have the Most to Gain — or Lose — This Holiday Season
Holiday Gift Hits and Misses
Nine New Products That Triumphed — and Flopped — in 2012

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
Tiger Woods The star's infidelities may have knocked him down, but next year we're likely to see Woods win a major and get back his No. 1 ranking, says Larry DeGaris, as associate professor of marketing at the University of Indianapolis. Achieving redemption would make him more popular than ever.

(Warren Little/Getty Image)

More from Forbes:
The Retailers That Have the Most to Gain — or Lose — This Holiday Season
Holiday Gift Hits and Misses
Nine New Products That Triumphed — and Flopped — in 2012

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
Ford Motor Compa... While the Lincoln Town Car was once a staple of luxury and comfort, it's now more often associated with stodginess, says Charles R. Taylor, a marketing professor at the Villanova School of Business. But Ford Motor Company hopes to revitalize the brand with its new, younger MKZ model and an edgy Super Bowl commercial.

(Wieck)

More from Forbes:
The Retailers That Have the Most to Gain — or Lose — This Holiday Season
Holiday Gift Hits and Misses
Nine New Products That Triumphed — and Flopped — in 2012

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
Furby Toys These redesigned toys are full of high-tech add-ons: LED-lit eyes, touch sensors that trigger movement and companion apps. Taylor says they've sold extremely well during the 2012 Christmas season, and with an online campaign centered on social media and Furby.com, he expects the toys will be everywhere next year.

(AP Photo/Elaine Thompson)

More from Forbes:
The Retailers That Have the Most to Gain — or Lose — This Holiday Season
Holiday Gift Hits and Misses
Nine New Products That Triumphed — and Flopped — in 2012

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
The GOP The GOP's recent presidential loss will likely catalyze a reinvention, says Karen Post, author of Brand Turnaround. She believes Republicans will spend 2013 trying to reach both younger and minority voters by ramping up social media efforts and recruiting new, diverse spokespeople.

(Daniel Acker/Bloomberg via Getty Images)

More from Forbes:
The Retailers That Have the Most to Gain — or Lose — This Holiday Season
Holiday Gift Hits and Misses
Nine New Products That Triumphed — and Flopped — in 2012

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
More from Forbes Click here to see the full list of brands that will make a comeback.

(AP Photo)

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.