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TheDailyMeal: Cereals That Were Too Sweet to Last

Rice Krispies Treats Cereal – Kellogg’s

In yet another example of justifying sweets for breakfast by shrinking them to mini-sizes, Rice Krispies Treats Cereal consisted of "wholesome crispy clusters" fused together by a marshmallow cluster. First introduced by Kellogg’s in 1993, this adored cereal seems to have been made mysteriously extremely scarce, available only in select stores or online. Who is producing this exclusive line of cereal, and where? Why is it so scantily stocked these days? We may never know, but it certainly increases the mystique. Other phased-out varieties of the classic Rice Krispies include "Strawberry Rice Krispies," "Banana Rice Krispies," and "Razzle Dazzle Rice Krispies," all from the hey-day of creative cereal innovations: the late '90s.

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