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TheDailyMeal: Cereals That Were Too Sweet to Last

Quisp – Quaker

This late '60s and early '70s "sugary cereal for QUAZY energy" looked like flattened Kix and tasted like Cap’n Crunch, but was a unique classic thanks to its iconic pink mascot, the friendly alien Quisp. It was marketed by Quaker Oats with its cereal counterpart Quake, whose mascot was a muscular, helmeted momma’s boy. At the height of their popularity, together, Quisp and Quake took in 1.6 percent of the entire breakfast cereal market, although Quisp was overwhelmingly preferred. Quisp reappeared briefly in the '80s, and then re-emerged in the mid-'90s as an "Internet-only" cereal, and it is still available online today. It was then that memorabilia-mania set in and spawned the sale of a 1969 Quisp Beanie cereal prize for $1,025 in an online auction, among other things. Other Quisp cereal prizes included a two-in-one fun bowl, a Quisp bank, dolls, mini-comics, a tiny flying saucer, a foam Frisbee, and a "Quazy Moon Mobile."

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