Coca-Cola (NYSE: KO)
First Shares Purchased: 1988
Date Sold: Still Held
Amount Made: $9.2 Billion (Unrealized)
Percentage Gain: 766 percent (Unrealized)
When Buffett began purchasing stock in Coca Cola in 1988, many Wall Street analysts were skeptical because it seemed only a matter of time before other beverage companies would take away its market share. In addition, Coca-Cola had reported earnings down 2 percent from the previous year, and had an unimpressive P/E ratio of between 14 to 19. At the time, shares of KO were worth between $35 and $45. The stock has split three times since then, and is now priced in the $60 range. By 1995, Buffett owned 100,000 shares of the company with a cost basis of roughly $1.2 billion. As of September 2010, Buffett’s unrealized gains on KO were $10.4 billion. This comes out to a 766 percent increase in value. This is one of Buffett’s greatest investing triumphs.
(AP Photo/Eric Risberg, file)