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24/7 Wall St.: 10 Brands That Lost the Most Value

10 Brands That Lost the Most Value

Once again, Coca-Cola was ranked the most valuable brand in the world, according to Interbrand, one of the nation’s top global brands experts. Apple, to the surprise of none, was very close behind. Considering the consumer electronics company’s growth, it will easily eclipse the long-time number-one brand by next year.

While some of the biggest brands — including Amazon.com (NASDAQ: AMZN), Samsung and Oracle (NASDAQ: ORCL) – have grown their value by more than 20% since last year’s report, others have fallen precipitously. Goldman Sachs, still one of the world’s most valuable financial brands, lost 16% of its brand’s worth. BlackBerry lost nearly 40% of its brand’s value. Based on the Interbrand report, 24/7 Wall St. reviewed Goldman, BlackBerry and eight other brands that lost the most value compared to last year.

24/7 Wall St. reviewed Interbrand’s Top 100 Global Brands 2012 report, which measures the period of July 1, 2011, to June 30, 2012. Included in the valuation of each brand were the strength of the brand, the financial success of the parent company and the extent to which the brand plays a role in that company’s success. 24/7 Wall St. also obtained the financials of each brand’s parent company, including market share and company revenue.

These are the brands that lost the most value over the past year.

(AP Photo/Paul Sakuma)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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