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24/7 Wall St.: 10 Brands That Lost the Most Value

4. Moët & Chandon

Pct. brand value decline: 13% (tied for 5th)

Brand value: $3.8 billion (98th)

Parent company: LVMH Moët Hennessy Louis Vuitton

1-yr. change in revenue: 22.4%

Industry: Alcohol

Part of French luxury conglomerate LVMH, Moët & Chandon’s brand value declined by more than $500 million in the past year. The brand lost value despite opening a boutique hotel in St. Tropez and launching celebrity-hosted tours worldwide. In order to help restore brand value, Moët & Chandon has signed a sponsorship contract with the America’s Cup, one of the most well-known sailing races worldwide. Interbrand’s Josh Feldman told 24/7 Wall St. that, “It’s not that the Moët & Chandon brand is any weaker, it’s that rituals are changing” as economic growth comes from parts of the world that do not yet associate champagne with celebration. The brand also remained the best-selling champagne in the United States last year, with sales volume rising 1.3% to reach 410,000 cases according to Shanken News Daily, a wine, spirits and beer industry news service.

(Stéphane Cardinal, Moët & Chandon via AP Images)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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