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24/7 Wall St.: 10 Brands That Lost the Most Value

9. Thomson Reuters

Pct. brand value decline: 11%

Brand value: $8.4 billion (44th)

Parent company: Thomson Reuters Corp. (NYSE: TRI)

1-yr. change in revenue: 1.5%

Industry: Business services

While Thomson Reuters used to be the dominant player in the financial terminal market, competitor Bloomberg has gained market share in recent years and has become the terminal to have on Wall St. Burton-Taylor International Consulting managing partner Douglas Taylor told Canadian Business in February that Bloomberg’s market share has finally caught up with Thomson Reuter’s, with each holding about a third. “It’s perceived as the Mercedes product,” Taylor said of the Bloomberg terminal. “If you have a Bloomberg, you have the ultimate terminal.” The struggle to fend off challenges from Bloomberg and others led the Thomson family, the company’s controlling shareholders, to remove Tom Glocer as CEO in December. But despite the company allowing the competition to gain on it, Interbrand notes that Thomson Reuters continues to lead its respective market in other key areas, such as legal research databases for law firms and the Checkpoint database for tax and accounting professionals.

(AP Photo/Mark Lennihan)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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