Many of the 100 most valuable brands from 2001, lost much of their value between then and 2009. Many of these brand declines are predictable, given the fate of their sectors.
Car companies such as Ford fared poorly
. So did major pharmaceutical firms including Merck
. Some brands that were aging in 2001 have been so badly beaten down that they are no longer on the Interbrand 100, the benchmark that 24/7 Wall St.
used to make its calculations. Interbrand is one of the biggest brand value measurement and consultancy services in the world.
Read on for a look at 10 brands that have lost the most value this decade.
(AP Photo/Mark Lennihan, file)