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24/7 Wall St.: Brands That Will Disappear In 2013

3. Current TV

Al Gore’s Current TV was on life support even before it fired its only bankable star, Keith Olbermann, in March following a set of battles with the host over his perks. He was replaced by serial talk show host failure Eliot Spitzer. Compared to Olbermann’s March figures, Spitzer’s ratings in April were down nearly 70%, according to TV audience measurement firm Nielsen. At the time, The Hollywood Reporter wrote, “Replacement Eliot Spitzer pulled an anemic 47,000 total viewers in the first outing of Viewpoint, with just 10,000 among adults 25-54. The weeks since saw an early rebound, particularly in the demo, but in its four weeks on air Viewpoint has steadily declined in both respects.” Reuters recently reported that Current TV’s audience had fallen enough that cable giant Time Warner Cable (NYSE: TWC) may have the right to discontinue carrying the channel. The closest Current TV has to a star is talk show veteran Joy Behar, a former cast member of “The View,” who had her own show canceled by CNN’s HLN in November. Gore does not have the pockets to keep a network with no future going.

Update: Current TV is now up for sale as of late October.

(AP Photo/Eric Risberg)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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