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24/7 Wall St.: Brands That Will Disappear In 2013

Brands That Will Disappear In 2013

Each year, 24/7 Wall St. identifies five important American brands that we predict will to disappear within a year. This year’s list reflects the brutally competitive nature of certain industries and the reason why companies cannot afford to fall behind in efficiency, innovation or financing.

24/7 Wall St. made many accurate calls last year, but the speed with which some of them came true was surprising. MySpace was sold by News Corp. less than a week after our list was published.

This year 24/7 Wall St. continues to take a methodical approach in deciding which brands to include on their list of brands that will disappear. The major criteria are:

1) a rapid fall-off in sales and steep losses;
2) disclosures by the parent of the brand that it might go out of business;
3) rapidly rising costs that are extremely unlikely to be recouped through higher prices;
4) companies that are sold;
5) companies that go into bankruptcy;
6) companies that have lost the great majority of their customers; or
7) operations with rapidly withering market share.

Each of the brands on the list suffer from one or more of these problems. Each of them will be gone, based on our definitions, within 18 months.

This is 24/7 Wall St.’s five brands that will disappear in 2013.

(AP Photo/Susan Walsh)

More From 24/7 Wall St.:
America's Poorest States
13 American Cities Going Broke
The Most Educated Countries in the World



The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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