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24/7 Wall St. Brands That Came Back from the Dead

Big Brands Resurrected

It is not unusual for brands to disappear. It is unusual to see major brands resurrected. Scores of brands like New Coke, Circuit City, and Borders are likely to be gone forever. But a number of companies find that certain dying brands still have some attraction for consumers. This may be because at one time they were well-known, at least well enough to make them worthwhile targets for new investment. 24/7 Wall St. looked at the world of dying brands to find several that, with product changes and marketing dollars, have come back to their previous levels of sales and popularity.

(AP Photo/Shizuo Kambayashi)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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