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24/7 Wall St. Brands That Came Back from the Dead

6. Volkswagen

Volkswagen was relatively unknown in the U.S. during the 1960s, even though its products were first sold here in 1949. By 1970, the company controlled 7 percent of the market. It was also the first foreign automobile company to open an assembly plant in the country since the 1920s. Despite its initial success, a number of missteps, including the release of the unpopular Rabbit, caused sales to plummet. According to a Wall Street Journal article, “By 1992, U.S. annual sales had hit a low of 49,000 cars, and VW contemplated pulling out of the U.S. altogether.” Just six years later, following the launch of the new Beetle, the company began its comeback. In 2000, the car company reported its best U.S. sales month in 26 years. In 2010, Volkswagen sold more than 250,000 cars in the U.S. — its best year since 2003.

(AP Photo/DAPD, Thomas Lohmes)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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