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24/7 Wall St. Brands That Came Back from the Dead

3. Old Spice

Old Spice, a classic American brand that has been around since 1938, attained huge popularity by the 1970s. By 1990, however, the brand had become tired, associated more with its aging customer base than anything else. In 2000, the company, now owned by Procter & Gamble (NYSE: PG), came out with Old Spice Red Zone and revamped its advertising campaigns, focusing on the younger generation. Popular online ads featuring the Old Spice Man went viral, propelling Old Spice to the lead in the body wash market. In June 2010, sales increased a whopping 107 percent.

(AP Photo/Old Spice, Susan Goldman Photography, Handout)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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