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24/7 Wall St. Brands That Came Back from the Dead

1. Lego

The Lego Group has been around since 1932. For decades, the company was a leading toy manufacturer, but Lego’s sales dropped 40 percent in the two years since 2002 — due in part to the growing popularity of electronic toys. In 2004, the company had debts of almost $1 billion and was near bankruptcy. Then, spurred by the recession and the low cost of its toys, sales of Lego products began to pick back up, and have been increasing since. The company cut its workforce by 1,000 and reduced the amount of pieces it produces from 13,000 to 6,000, discontinuing its unpopular toys. For the first half of 2011, net sales have been up 25 percent over the first half of 2010. Today, it is the world’s fourth largest toy manufacturer.

(AP Photo/Keystone, Georgios Kefalas)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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