With its Macintosh line, Apple (NASDAQ: AAPL) was a premiere personal computer manufacturer in the late 1980s. In 1985, Steve Jobs left his position after being marginalized by the board and new CEO, John Scully. The company did well through the end of the decade, but performed poorly in the mid 1990s. Jobs returned in 1997 and, after 18 months of losses, the company received a $150 million investment from Microsoft. In 1998, the company released the iMac, followed by the iPod in 2001. These products marked Apple’s return and spurred its rise as a competitive consumer electronics company. Since then, its top position has been cemented by the wildly popular iPhone and iPad. Apple is now one of the world’s most loved and followed brands.
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