What a Headache
Don't mess with moms -- especially moms who Twitter and blog! That's what Motrin learned after it launched a video ad in September 2008 that offended many infant-toting moms. The ad focused on the pain that new moms who "wear their babies" feel, but its snarky tone (comparing a baby sling to a fashion accessory) rubbed many mothers the wrong way. The online backlash was fast and furious. Motrin quickly responded by yanking the ads and posting an apology on its website.
(Cassandra Hubbart, AOL)