Come here often? Make your homepage » close


Your XFINITY Connect session has timed out due to inactivity. Click here to go back close

24/7 Wall St.: Cheap Products That Made Companies Billions

Tropicana Orange Juice

- Company Name: PepsiCo
- Market Share: 28.2 percent
- Average Price: $1

Although PepsiCo is not the leader of the soft drink market, it is the leader of the orange juice market through its Tropicana brand. Tropicana controls 28.2 percent of the U.S. market for orange juice and orange juice blends sold in supermarkets, according to Beverage Digest. Although a 12 oz. carton of Tropicana orange juice only costs about $1, Tropicana beverages, which include orange juice and other fruit juices, earned Pepsi approximately $5 billion in 2009. Despite being the industry leader, Pepsi is feeling the heat from Coke’s Simply Orange. To regain lost market share, it is pursuing a makeover.

(iStock Photo)

More From 24/7 Wall St.:
Best-Selling Cars of All Time
Worst Product Flops of 2011
Cities That Haven't Recovered from Recession

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

Ad Info - Ad Feedback

Ad Info - Ad Feedback