- Company Name: PepsiCo
- Market Share: 28.2 percent
- Average Price: $1
Although PepsiCo is not the leader of the soft drink market, it is the leader of the orange juice market through its Tropicana brand. Tropicana controls 28.2 percent of the U.S. market for orange juice and orange juice blends sold in supermarkets, according to Beverage Digest. Although a 12 oz. carton of Tropicana orange juice only costs about $1, Tropicana beverages, which include orange juice and other fruit juices, earned Pepsi approximately $5 billion in 2009. Despite being the industry leader, Pepsi is feeling the heat from Coke’s Simply Orange. To regain lost market share, it is pursuing a makeover.
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