- Company Name: Coca-Cola Co.
- Market Share: 17 percent
- Average Price: $2.69 for a 6-pack
The Coca-Cola Company dominates the U.S. soft drink market, holding a 42 percent market share in 2010, or over 12 percentage points more than closest rival PepsiCo. When it comes to brand-specific market share, Coca-Cola’s greatest asset is its trademark product, Coke, which has a market share of 17 percent on its own. Diet Coke has the second highest market share among all soft drink brands with a 9.9 percent share. PepsiCo’s drink Pepsi-Cola ranks third, holding a 9.5 percent share. Coke continues to do exceptionally well for the company. In 2010, the product “accounted for nearly 400 million unit cases of incremental volume, the largest incremental growth ... seen since 2007,” according to the company. Sales in America, however, have dropped over the past 10 years.
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