Americans love their coffee. Three-quarters of adults drink coffee and 58% say they drink coffee daily, according to the National Coffee Association. Like other large consumer products in the U.S., a substantial number of brands vie for market share -- and for profit. And like other food and beverage products, each brand tries to distinguish itself for consumers based on taste, price, and in some cases, snob appeal.
Based on 2012 Harris Poll EquiTrend Rankings, 24/7 Wall St. identified the most popular coffee brands that people make themselves. The seven coffee companies with scores above the coffee product average measured by Harris, did well based on familiarity, quality, purchase consideration and the ability to generate buzz.
24/7 Wall St. reviewed the 2012 Harris Poll EquiTrend Rankings of coffee brands, which quantifies brand strength among consumers, to identify the most popular coffees. They included dollar sales, change in dollar sales from one year ago and unit sales of bagged ground coffee over the latest 52-week period in the United States provided by SymphonyIRI Group, a Chicago-based market research firm. The group’s data reflects sales at supermarkets, drugstores, gas/convenience stores and mass market retailers, but excludes Walmart club stores, and liquor stores.
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