Supermarkets in states where they are allowed to sell wine often have a glass-front cabinet with $40 and $50 bottles even though few people ever buy them. The reason: Just having it there increases the number $20 and $30 bottles sold, says Patrick Schwerdtfeger, author of Marketing Shortcuts for the Self-Employed. If the selection ranges from $8 to $30, most people will buy something in the middle; say a $17 bottle. But if the selection ranges from $8 to $50, once again, most people will buy something in the middle; say a $24 bottle. "Simply by having a few expensive bottles on display, supermarkets can increase the average purchase by 50% or more. And the best part is that most consumers don't even realize they're behaving differently," says Schwerdtfeger.
Stay within your budget.
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