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DailyFinance.com: 9 Secrets of Supermarkets

4. Appreciate the Plain Stuff

Product packaging is usually exceptionally bright, featuring plenty of yellows and reds because these colors attract our eyes, says Woroch. Between that and the bright store lights, grocery shopping can lead to migraines.

Fight back against the visual assault, and you'll save money. "Buying generic brands is one of many ways to combat escalating food prices. Before grabbing the first item that attracts your eyes, look for less-gaudy house brands and compare unit prices," says Woroch.

(iStock Photo)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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