According to our data from last year, 56% of all toy deals
we posted during Black Friday week were good enough to earn the Editor's Choice label, compared to an average week during the rest of the year in which only 25% of toy deals were Editors' Choice-worthy. But what does that mean, in terms of discounted retail prices?
Consider, if you will, the Air Swimmer. Named one of Toys "R" Us' Fabulous 15 for 2011, we originally saw the Air Swimmer for $57 in September of last year. Come Black Friday though, we listed it for $31, a 46% drop in price. While this doesn't hold true for all toys, it's not unrealistic to predict that many popular toys in late September and early October could eventually be marked down up to 50% off during the last week of November.
This perhaps paints a picture that Black Friday is the best time to buy toys. Unfortunately, that's not entirely accurate. In fact, toy deals continue to get better and more abundant as we head into the holiday season. One example is the VTech Ride & Learn Giraffe Bike that was on sale for $30 with free shipping around Black Friday last year. This was an excellent deal, but two weeks later we found it for $5 less. The aforementioned Air Swimmer also became cheaper in December, dropping an additional $6.
This year, we expect to see a similar level of Editors' Choice deals during the week of Black Friday, however many of them could drop in price as we head towards the holidays themselves. Will every deal reappear at a lower price? Probably not. But if you're thinking of purchasing a specific toy, you might want to wait to see if it's cheaper a few weeks after Black Friday. However, if it's a must-have-or-I'll-tantrum toy, you might want to think about snapping it up at the first deal price you find in order to avoid a scene during the holiday festivities. Summary: Black Friday Predictions for Toys
•Up to 50% off
•The toy deals will be good, but they'll get better
(iStockphoto) More From dealnews.com: Get Ready for Black Friday 2012: The Ads Have Already Begun to Leak! Toys "R" Us Announces the Must-Have Toys of the 2012 Holiday Season Want a Discount on the iPhone 5? Wait 4 Months for a Refurbished Deal The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.