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dealnews.com: 12 Ways Black Friday 2012 Will Be Different

12. Retailers Will Tie Early Ad Previews to Marketing Ploys

For the past two years, we've seen an increase in the number of retailers who offer partial Black Friday ad previews to shoppers that "Like" the store's Facebook page. This year, Lowe's has upped the ante by announcing that MyLowe's credit card holders will receive a "sneak peek" of the season's savings in early November. We expect to see more of this exclusive early access reserved for shoppers that are willing to commit to the brand in someway, whether it be socially or via program registration.
(iStock)

More on dealnews.com:
Black Friday Predictions
14 Black Friday Myths, Revealed
70% of In-Store Deals Available Online



The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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