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12. Retailers Will Tie Early Ad Previews to Marketing Ploys

For the past two years, we've seen an increase in the number of retailers who offer partial Black Friday ad previews to shoppers that "Like" the store's Facebook page. This year, Lowe's has upped the ante by announcing that MyLowe's credit card holders will receive a "sneak peek" of the season's savings in early November. We expect to see more of this exclusive early access reserved for shoppers that are willing to commit to the brand in someway, whether it be socially or via program registration.

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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