Not a fan of overly aggressive sales clerks? Well, brace yourselves because this holiday season we are all bound to meet their digital counterpart — the retargeting ad. Say you spot a coat you like on a particular website, but after adding it to your cart, you decide you don't want to buy it after all. So on you move to a different website to catch up on your daily news and whatnot, when lo and behold, that same coat you just left in your shopping cart is now a banner ad appearing on every subsequent site you visit. We're anticipating this type of ad targeting to become more pervasive this holiday season, especially since consumers will likely visit multiple sites in a short time period.
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